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Overview

The product discussed in the project is "Eblity Parent Master Classes".

The goal of the product are

• to build a large top-of-the-funnel for many services for parents to follow and
• establish a strong and wide distribution channel.

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Understanding the product

Product Flow

• Schools specific landing pages that gets the schools register for the parent program

• Parent registration pages for the free parents' master classes
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• Parent registration pages for the paid parents' master classes

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User reviews & feedback

Feedback for free sessions

The feedback is positive, highlighting the following key points:

1. General Praise: Participants found the session excellent, superb, and wonderful. They described it as informative, interactive, interesting, and encouraging.

2. Impact: Many noted that they gained valuable insights and practical solutions, particularly on how to help their families and identify problems.

3. Requests for More Sessions: There is a strong desire for additional sessions on the same or different topics, with specific interest from both parents and teachers.

4. Suggestions: Most feedback is highly positive, with no specific suggestions for improvement. Some participants appreciated that their suggestions were covered during the session.

Overall, the sessions were very well-received, with a high level of satisfaction and a clear demand for more similar webinars in the future.

Feedback for paid sessions

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• Paid Session Feedback:The Paid Session feedback contains a mix of positive comments and specific requests:
• 1. Positive Comments:  - General satisfaction and encouragement ("Satisfactory," "Keep it up," "Very useful session," "Good").  - There is a desire for repeated sessions (Need more sessions like this)  - Acknowledgment of the usefulness and impact of the session.
• 2. Requests and Suggestions:  -
• • Conduct sessions in both Hindi and English
  • Address corporal punishment
  • Focus on behavioural issues like shyness and communication skills.
  • Share more on parenting
  • Emphasise teaching strategies and behaviour modification at the preprimary level
  • Focus on studies and improving concentration.

• Overall, while the feedback is positive, participants have provided specific areas for future sessions and improvements, particularly in language accessibility and content focus.

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Campaigns

• Campaigns to schools are done via email and WhatsApp to get them interested in the parent program and share the webinars with the parents
• Campaigns directly to parents through our community in WhatsApp and via Facebook

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• Email Campaigns for Schools to register their interest in the parent program
• Email campaigns directly to parents

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Whatsapp campaign for schools

Facebook Campaigns

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Understanding the market

The TAM - Parents of 12 Crore Children in the Primary Schools in India

The SAM - Parents of about 5 Crore Children in the Private Primary schools in India

The SOM - Parents of about 5 Lakh children in about 10,000 Private schools in Tier1 & 2 cities in India that we will be providing teacher training programs

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Understanding the User

Parent Interview Notes

1. Saritha (M.Com, Home Maker):

   - Child is hyperactive with long-term high energy symptoms.

   - Lacks school counselor support; contacts teacher biweekly.

   - Mother aids in comprehension; child scores A+ but struggles academically.

   - Child disrupts home environment; mother manages behavior.

   - Child aspires to be a police commissioner.

   - Requests more one-on-one interactions and exercises.

   - Believes tools and exercises could help other parents facing similar issues..

3. Hema Koppalle:

   - Appreciates the activity part of screening and intervention.

   - Feels the learnings did not sufficiently highlight foundational skills.

4. Rajesh Sirja (B.Tech, Home Maker):

   - Parent actively supports studies; school provides support.

   - Gained insights into foundational learning during sessions.

   - Positive feedback from the video interview.

5. Sunita:

   - Found the session very nice; no additional feedback provided.

6. Jignesh (Service):

   - Child has learning disabilities and uses the Eblity App for learning.

   - Needs support from a special educator and occupational therapist.

   - Struggles with progress tracking; has only one center available.

   - Interested in understanding the child's level and improving math concepts.

   - Values one-on-one support and session content for parents.

7. Deepika (MA Housewife), Father (Coach at Allen Institutes):

   - Child has ADHD traits; screening was done at AIIMS Raipur.

   - Engaged in various activities but struggles with concentration.

   - Needs more support from school and alignment with ADHD traits.

   - Requests detailed sessions for parents and guidance towards community resources.

Overall Insights from the interviews:

- Parents appreciate the sessions and find the tools helpful.

- There is a need for more comprehensive support, including behavioural management strategies, foundational skills emphasis, and academic assistance.

- One-on-one interactions and detailed parental guidance are highly valued.

- Community resources and school support are critical for managing children's needs effectively.

School Interview notes & Insights

1. **Communication Channels and Reminders**:

   - **WhatsApp as Primary Channel**: Most schools prefer WhatsApp for communication, finding it effective to engage parents.

   - **Need for Reminders**: Continuous reminders are necessary to keep the event on parents' radar. Suggestions include individual messages and reminder campaigns, especially one day before the event.

2. **Program Awareness and Engagement**:

   - **Paid Parent Webinar**: Some parents were aware of the 99/- paid webinar, but the school principals were initially uninformed, causing confusion. Ensuring schools are informed will help guide parents better.

   - **Creative Posting**: Requested creatives to be posted in diaries or Google Classroom to inform parents.

   - **Gradual Increase in Numbers**: Schools expect gradual increases in parent participation, especially after reopening in July.

3. **Session Content and Language**:

   - **Mindset Shift and Early Intervention**: Emphasize the importance of early intervention, mindset shifts, and active parent collaboration in sessions.

   - **Regional Language Sessions**: Language barriers affect participation; hosting sessions in regional languages like Hindi, Tamil, or Kannada is suggested.

4. **Specific School Requests**:

   - **Aditya Nursery and Primary School**: Working parents and post-reopening sessions were noted; the principal will discuss webinar importance to increase participation.

   - **Ramana Vidyalaya**: Requested a specific session for their school in a regional language due to their appreciation of the quality and work.

   - **Teacher Confusion**: Some teachers mistakenly registered, thinking the session was for them, indicating a need for clearer communication.

5. **Promotion and Sharing**:

   - **Poster and App Utilization**: Schools requested posters for their apps to promote the sessions.

   - **Positive Attitude and Cooperation**: Schools are generally cooperative and motivated to support the initiative, with many enthusiastic about sharing information to get parents registered.

6. **Challenges**:

   - **Management Approvals and No Response**: Some difficulties in obtaining management approvals and instances of no response highlight potential hurdles that need addressing for smoother execution.

   - **Teacher vs. Parent Sessions**: Clarify the target audience to avoid confusion between teacher and parent sessions.

**Summary**:

The feedback emphasises the need for clear and consistent communication, the importance of regional language support, and the effectiveness of using WhatsApp as the primary communication channel. Continuous reminders, creative promotions, and addressing language barriers are crucial for improving parent participation in the webinars.

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Parent insights from the in-session interactions

Why parents have joined the session? 

Interest in Learning and Development

• Reasons: "to help my child," "to learn new things," "knowledge"
• Frequency: 17
• Analysis: Parents are primarily interested in gaining new knowledge and strategies to support their children's learning and development. This indicates a need for content that offers practical tips and educational strategies.

What are the challenges children are facing? ​

1. Concentration and Focus Issues:
2. • Mentions: 23 (concentration), 8 (lack of concentration), 7 (focus)
   • Total Frequency: 38
   • Analysis: A significant number of parents are concerned about their children's ability to concentrate and focus. This is a major challenge that needs to be addressed through strategies to improve attention span and reduce distractions.
3. Use of Mobile Devices:
4. • Mentions: 9
   • Analysis: The use of mobile devices is another common challenge mentioned by parents. This indicates a need for guidance on managing screen time and encouraging productive use of technology.
5. Writing and Handwriting Issues:
6. • Mentions: 9 (writing), 5 (handwriting)
   • Total Frequency: 14
   • Analysis: Challenges related to writing and handwriting are also frequently mentioned. Parents are likely seeking strategies to improve their children's writing skills and legibility.
7. Behavioral Challenges:
8. • Mentions: 8 (naughty), 6 (lack of confidence), 5 (energetic)
   • Total Frequency: 19
   • Analysis: Parents are dealing with various behavioral challenges, including naughtiness, lack of confidence, and high energy levels. They might benefit from strategies to manage these behaviors effectively.

What are common questions parents have? 

Student Engagement and Learning Strategies

• Questions:
• • "How to make my students more interactive?"
  • "Some children are not interested to study, why?"
  • "How to deal with attention problem?"
  • "How to inculcate the reading habit in kids? I am not able to hit it after many techniques... made flash cards, played many games related to reading skills..."
  • "What can we do if a student gives less time sitting for self-study?"
  • "How to improve concentration?"
  • "How to increase attention span?"
  • "What is the most effective way to improve our child?"
  • "What are the ways to reduce screen time and improve the attention of the child?"
  • "Can we get a recording of today's session?"
• Frequency: 10

2. Behavioral and Social Issues

• Questions:
• • "How to set discipline?"
  • "How can we guide the irritating students?"
  • "My kid is not sitting in one place and hyperactive, so what can I do?"
  • "How to help a child regarding behavior issues?"
  • "How to help a child who is very introvert and not performing well in a few particular subjects?"
  • "If they are mentally distracted, how to help them?"
  • "How to lessen the burden on children about academics?"
• Frequency: 7​

Common Pain Points:

1. **Lack of Focus and Concentration**: Several parents expressed concerns about their children's inability to concentrate and stay focused on their studies.

2. **Memory Retention**: Issues with children forgetting what they have learned, having weak memorization skills, and difficulty in recalling information during exams.

3. **Emotional and Behavioral Challenges**: Emotional instability, easily getting hurt, anxiety, and lack of self-discipline were common concerns.

4. **Academic Performance**: Parents are worried about improving their children’s academic skills, such as writing speed, academic understanding, and overall performance.

5. **Special Needs**: Addressing the unique requirements of children with special needs or those lagging behind in developmental milestones.

6. **Classroom Management**: Teachers and parents are concerned about managing diverse learning habits and handling noisy or disruptive behavior in classrooms.

7. **Study Motivation**: Finding effective ways to motivate children to study and develop a keen interest in their academic activities.

8. **Communication Skills**: Enhancing listening, speaking, reading, and writing skills for better academic and social outcomes.

Goals:

1. **Improving Focus and Concentration**: Parents aim to find strategies that help their children improve their focus and concentration during study times.

2. **Enhancing Memory Retention**: Techniques and tips to boost children's ability to retain and recall information.

3. **Developing Emotional Resilience**: Helping children become emotionally stronger and more resilient to minor setbacks or emotional challenges.

4. **Boosting Academic Skills**: Increasing children's writing speed, comprehension, and overall academic performance.

5. **Supporting Special Needs**: Providing adequate support and resources for children with special needs to help them succeed academically and socially.

6. **Effective Classroom Management**: Teachers are looking for ways to manage classrooms effectively, catering to diverse learning needs and maintaining discipline.

7. **Increasing Study Motivation**: Encouraging children to develop an intrinsic motivation for studying and learning.

8. **Improving Communication**: Fostering better listening, speaking, reading, and writing skills.

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Ideal Customer Profile

Based on the various interviews and interactions the ideal customer profile who can adopt quickly, have the willingness to pay, that has a large enough market and

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Core Value of the Product

Eblity guides the parents in

• Understand and construct their role in improving outcomes based on their unique situation
• Understand the different challenges children face
• Assess the specific needs of my child
• Identify the best interventions that work for my child and me
• Track progress & course correct

Marketing Pitch - Narrative

• Children face various barriers to achieving their true potential. Most of the time these barriers are not visible. As parents, it is our responsibility to help our children to overcome these barriers. This cannot be done by the child on their own, it cannot be done by the school themselves. Unless the parent plays their role right, it will be very hard for children to overcome these barriers.
• Eblity provides a step-by-step guide, a personalised approach that takes into consideration the parent's circumstances, and the barriers faced by the child and helps them identify interventions that deliver the best results for the child and the parents.

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Identify the acquisition Channels

A bit of background on the stage will be helpful here.

Providing the free webinars provides us with a great opportunity to connect with a lot of parents, and understand their pain points and their priorities. A great cohort to test our product ideas to attain PMF.

Currently, we acquire parents in two ways,

• Schools refer the program to parents coz it helps them to improve the understanding of the parents
• Email & WhatsApp campaigns directly to the parents in our community

The new acquisition channel chosen is a partner program for corporates.

Partner Program with Corporations

The pitch focuses on the size of the problem and highlights the fact that this is a major source of stress for parents. A stressed parent is a stressed employee.

The call is for HR to make this available the free webinars available to the employees and optionally offer to pay for the paid programs.

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How will we reach corporate partners? (Discovery)

• Direct reach out to corporations via personal connections to pilot the model and test it

Once the model is proven,

• Partner with companies that work with HR folks like benefit companies like Plum, payroll companies etc
• Inside sales to directly reach out to marquee companies

How will the partner share the program with employees?

• A co-branded registration page for employees

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Notifications for employees

• Confirmation of registration for employees
• Reminder 1 day before the master class
• Reminder 30 mins before the master class
• Thank you message after attendance
• Resources to the registrants & upcoming session notification

Notification for the Employer

• First employee registration notification
• Update on the number of registrations (link to the dashboard) and Reminder to circulate closer to the date
• Update on the total registrations, attendance and feedback after the session

How will the partner track the registrations?

Partner Dashboard

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How will the partner continue to refer?

• Every couple of months there will be a new topic that can be circulated by HR to the employees
• Capture feedback and thank you messages directed towards the company and make it available on the dashboard

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